We’re a local small business and about three years ago when the economy seemed at its worst, we knew we had to do something and do something fast to survive such tough economic times. We needed to reach out to a new audience, target a specific market, and get our name and our message recognized, so we teamed up with iHeartMedia and put the power of radio to work for us. We’re happy to say the results have been incredible. So, mahalos to iHeartMedia, and mahalos to you, the people of Hawaii. Because of you, we are still going strong. We’re Dent Doctors Hawaii. Big or small, we fix it all.
Non-Stop Travel | Case Study
Non-Stop Travel is a local travel agency. Their goal was to grow their cruise business. We first started working with them 3 years ago. They were new to radio. We worked with them to tie in our top morning show on KSSK 92.3. The initial cruise was a interisland cruise. They spent $25k. KSSK did 6 weeks of live reads (endorsements) inviting people to come cruise with Michael W. Perry. The cruise ended up selling 200 passengers. It was a huge success for Non-Stop Travel. Today we locked them in to doing 3 cruises next year (Alaska, Interisland, and New England), and a come along land tour with Sweetie (station DJ) each campaign has Live endorsements, TTN package, digital banners, email blasts, and saturday morning show interviews (one per campaign). Client is going to be spending about $225K or more in 2017.
Using our morning shows to leverage trust and coolness with our listeners.
Grew sales 100 percent from 2015-2016.
Hawaii Energy Connection | Case Study
Hawaii Energy Connection targets homeowners with a combined income of over 150k who want to shrink their electric bill. Hawaii has the worst fossil fuel consumption in the United States and the new tax credit allows homeowners to receive up to 65% of the initial investment back on Solar PV installation. Hawaii Energy Connection wanted to create awareness of the tax credit along with branding their company as the local solar provider. They wanted to educate the listener, making a bigger presence and eventually taking over #1 market share in Hawaii.
We used Morning Drive endorsements with Michael W. Perry, the #1 Morning Show in Hawaii. We also ran :60-second LIVE spots in the morning drive and throughout the day. Online elements consisted of iHeartRadio spots and display ads. In an effort to educate listeners about energy consumption and the benefits of solar, we invited the owners to come into our Community Matters PSA show and have a 1-hour interview on Sunday to talk about solar education.
Results: The initial investment was 156,000 for the year, and after three months, Hawaii Energy Connection made that back in installations that were brought in by the KSSK Morning Show.
Hawaiian Tel FCU | Case Study
Hawaiian Tel FCU is the first credit union in Honolulu to open a location in a department store (Walmart). Targeting a firm adult 25-54, HITFCU needed a solid idea to drive awareness to their new location. This will be HITFCU’s sixth location. Amongst the competitive pressure around the area, they needed to create excitement and curiosity for the new location. HITFCU expected an idea to drive interest, encourage people to sign up with the bank, and provide a “WOW” factor. Alongside many other competitors in the area, they wanted to stand out from the competition and offer the community something different.
We ran :30 recorded spots on two of our exclusive radio stations- Island 98.5 and Star 101.9, encouraging listeners to join HITFCU for their grand opening celebration. We also utilized :30 online streaming commercials and digital banners to attract the at-work crowd. A 4-hour remote with jocks present was held on the day of the grand opening with both stations. Honolulu Volkswagen, a local car dealership, participated in a cross promotion using a jackpot machine to give away a 2012 Passat.
Results: Hawaiian Tel FCU generated over half a million dollars in new accounts opened. Not to mention the grand opening took place on a Sunday when the bank was supposed to be closed. Walmart customers walked away with HITFCU memorabilia, a firm reminder that HITFCU is there for them when they need a bank. During a recap meeting with the clients, they said they were very happy with the result and look forward to doing this event every quarter.
Cupcake and Things | Case Study
Cupcake and Things Hawaii is a locally owned and operated company that opened its doors in February 2012. Cupcake and Things is geographically located in Kapolei about 20 miles west of Honolulu. They are tucked in the back corner of a shopping center with no view from the main thoroughfare. Cupcake and Things wanted to create brand awareness and make consumers know they do more than just selling cupcakes. They wanted to drive traffic to the store and their website.
We kicked off the campaign providing samples at Hawaii’s #1 Saturday Morning Show. We also ran :30 second commercials to promote an in-store contest to win a customized birthday cake. The creative helped to promote the different desserts they have other than cupcakes, the location of the store, and the website. We partnered with local businesses in the Kapolei area giving out sample cupcakes and BOGO cards so customers could return to the store and redeem them.
Cupcakes and Things have seen a tremendous increase in foot traffic and increased sales. Many BOGO cards that were passed out at events were redeemed and because of the success they saw, they’re looking to open a second location in the future.